★★★ out of ★★★★★ Influencer is the newest, hottest, and most hyped term of the last several years. Meaning many things to many people, including those that self-identify as influencers. For the rest of us it’s met with derision, disgust, and discounted as a cynical millennial side-hustle. All these things, and more, are modern truisms that we've all unwittingly had to learn about.